About US

From AI Exploration to Measurable Business Impact

About ENTRA LLM

ENTRA LLM is an initiative of ENTRA Group focused on helping organizations identify, prioritize, and execute artificial intelligence opportunities that generate real business impact.

Our Approach

Successful AI adoption is not primarily a technology challenge. It is a question of strategy, prioritization, execution, and decision-making.
Many organizations invest in tools and experimentation but struggle to translate that effort into measurable results.

Our approach addresses this gap by focusing on four critical capabilities:

Strategic alignment and decision-making maturity

Execution readiness

Identification of high-impact opportunities

Governance and scaling

In addition, we work on the way organizations make decisions, prioritize initiatives, and understand the role of AI in the business, as these factors often determine whether AI efforts succeed or stall.

ENTRA Group Experience

ENTRA brings extensive experience supporting organizations operating in complex and demanding environments.

Through ENTRA Consulting, ENTRA IP, and ENTRA Business Consulting, we have worked on:

Structuring complex transactions

Navigating regulatory and operational challenges

Supporting strategic and business decisions

This background provides a strong foundation to approach AI not as a technological trend, but as a business transformation lever.

Visit ENtra Group

Execution Capabilities

We combine strategic advisory with real execution capability.

For the development and implementation of solutions, we collaborate with a network of specialized partners in:

Applied artificial intelligence

Data architecture

Process automation

This model allows us to adapt each engagement to the specific needs of the organization, ensuring that initiatives are not only well-defined, but also feasible, implementable, and capable of delivering measurable value.

Leadership Team

Ricardo Colménter

CEO, ENTRA Group - AI Ethics Officer

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Ricardo Ambrosio

Director of Data Analysis – Chief AI Officer (CAIO)

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Ronald Oribio

Director of AI Business Development

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Alvaro Sosa

Marketing Director

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Our Objective

To help organizations move from exploration to effective execution of AI initiatives through a structured, practical, and results-oriented approach.

Ricardo Colménter

CEO, ENTRA Group - AI Ethics Officer

Ricardo Colménter is the CEO of ENTRA Consulting. Previously, he served as Western Hemisphere general counsel for Weatherford International. He also was a member of the Halliburton law department, a partner at Johnson & Cato, and legal director of the Venezuelan Patent and Trademark Office. He holds a JD degree from the Universidad Católica Andrés Bello, along with an LLM degree in international intellectual property from Lund University in Sweden, and an LLM degree in intellectual property and information law from the University of Houston Law Center. Mr. Colménter is an adjunct professor and affiliate scholar for international energy programs at the Center for U.S. and Mexican Law, and for the Energy, Environment and Natural Resources Center at the University of Houston Law Center. He participates as lead chairman and program director for advanced training courses for national oil companies' legal and business development departments (Pemex, Petrobras, Petroecuador and Ecopetrol) and for regulators (CNH, the Argentina Ministry of Energy and Mining, and the Secretaría de Hidrocarburos del Ecuador). In addition, he is the author of law books and law articles regarding international oil transactions, dispute resolutions, technology transfers in the oil industry, and the international oil and gas business. He also participates as a speaker at international seminars, symposiums and conferences, and as an expert at workshops organized for oil production countries by the U.S. Department of Interior's Bureau of Ocean Energy Management (BOEM) and the U.S. Department of Commerce. His practice centers on transactional law with a strong business view, which involves structuring multimillion-dollar energy integral services contracts, mergers and acquisitions in the oil industry, sophisticated oil and gas projects, and dispute resolutions. He has more than 20 years of international oil and gas business experience, and has developed an extensive international network and strong negotiation skills, based on his experience as the Venezuela representative before the Andean Community and the Free Trade Area of the Americas. Mr. Colménter was included in an edition of The Legal 500 Latin America, which identifies an array of the most influential and innovative in-house counsel working in the region.

Ricardo Ambrosio

Director of Data Analysis –
Chief AI Officer (CAIO)

Ricardo Ambrosio is Chief AI Officer (CAIO) at ENTRA LLM, where he leads the development and application of data and artificial intelligence capabilities to support decision-making and drive measurable business outcomes.
He brings over 20 years of experience in statistical consulting, data science, and artificial intelligence, working across a wide range of industries including banking, retail, logistics, telecommunications, oil & gas, and consumer markets. His work has focused on transforming complex data into actionable insights that support both strategic and operational decisions.
In addition to his consulting work, he has taught data science and artificial intelligence in both academic and corporate environments across Latin America, contributing to the development of technical and managerial capabilities within organizations.
His background as a geophysical engineer provides a strong foundation in quantitative analysis and modeling, which he has applied to complex, data-intensive challenges across multiple sectors and geographies.
Ricardo combines deep technical expertise with a practical, results-oriented approach, enabling organizations to translate data and AI capabilities into real operational value.

Ronald Oribio

Director of AI Business Development

Ronald Oribio is Director of AI Business Development at ENTRA LLM, where he focuses on helping organizations identify, prioritize, and implement artificial intelligence initiatives with tangible business impact.
He brings over 30 years of experience leading technical, operational, and commercial initiatives across complex and highly regulated environments, particularly within the oil and gas industry. Throughout his career at companies such as Halliburton, BP, and PDVSA, he has worked at the intersection of operations, technology, and business strategy—driving decision-making in areas including field development, integrated asset management, and large-scale project execution.
Prior to joining ENTRA, he served as President of POES International, leading business development initiatives focused on the Venezuelan market.
His experience provides a strong foundation to support organizations in navigating digital transformation, with a particular focus on translating emerging technologies into practical, value-generating applications.
Ronald holds a Bachelor’s degree in Geological Engineering from the Colorado School of Mines, a Master’s degree in Petroleum Geology from The University of Texas at Austin, and postgraduate studies in Artificial Intelligence from the same institution.

Alvaro Sosa

Marketing Director

Alvaro Sosa is the Marketing Director for ENTRA Group. He holds a Higher University Technician (T.S.U.) degree in Marketing and Advertising from I.U.N.P., as well as a T.S.U. degree in Graphic Design from Instituto de Diseño DARIAS. Mr. Sosa has broad experience in the advertising field, where he has held key roles such as Creative Copywriter and Art Director. His professional background includes tenure at agencies such as ABACUS Publicidad, MBO Publicidad, and Boulton Communication. Throughout his career, he has provided consultancy and services to a client portfolio that includes ECS Supply, SYLVAN Foods, and Alimentos Mulcoven.

In addition to his background in advertising and design, Mr. Sosa is a skilled web developer specializing in the WordPress ecosystem. He possesses advanced expertise in Divi 5, focusing on the creation of high-performance, custom-built digital platforms that prioritize both aesthetic excellence and technical functionality.

Furthermore, Mr. Sosa specializes in the implementation and management of advanced Artificial Intelligence solutions. He is an expert in AI-driven image and video generation, leveraging cutting-edge technologies to streamline and enhance visual content creation. His technical proficiency also extends to the design and management of complex automation workflows using n8n and Power Automate, optimizing business processes for maximum efficiency.